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NEW YORK Kimberly-Clark today confirmed consolidating the advertising accounts of its North American and European personal care brands at JWT.
The WPP Group shop, already on the client’s roster, now assumes responsibility for the Huggies, Pull-Ups, Goodnites, DryNites, Depend, Kotex, Little Swimmers and Poise brands previously handled by WPP sibling Ogilvy & Mather, the client said.
As a result of the shift, JWT’s New York and London offices will add some $200 million in new billings, according to sources.
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