NEW YORK ESPN has entered into a multimedia advertising pact with Toyota (and its Lexus brand) to co-sponsor its Monday Night Football telecast on various platforms.
Lexus will sponsor nine of the 17 MNF halftime shows, with Toyota sponsoring eight. During the halftime shows, Toyota and Lexus will be featured in the opening and closing graphics, and will also have spots in the games. In addition, ads for the brands will run in ESPN’s print, radio, Web and TV offerings.
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