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Big Chunk of Campbell’s Media Is Moving to MEC in London
NEW YORK Campbell Soup Co. is planning to pool most of its global media duties at Mediaedge:cia in London. WPP’s MEC will pick up the client’s media buying and planning in Mexico and parts of Europe and Asia-Pacific, while extending existing relationships in Hong Kong, Russia, Malaysia, New Zealand, Singapore, Guatemala and Puerto Rico. The handoff from various Campbell roster shops is set for Aug.
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