Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON MMB said it has been hired by Harvard Business School to help the college market its executive education and alumni relations programs.
The agency said it would develop integrated campaigns to drive enrollment of senior managers and executives in Harvard’s programs, as well as build awareness and participation in graduate outreach such as the Alumni Job Bank.
Billings for the Boston-based independent were not disclosed. Harvard Business School spent $250,000 in measured media last year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in