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NEW YORK Electrolux is shifting U.S. creative and media duties on its major home appliances to the New York offices of Omnicom Group shops DDB and Prometheus, respectively.
Previously, the business was at Interpublic Group’s Lowe in New York. The brands include Electrolux and Frigidaire, and the shift takes effect June 1, according to a representative at Electrolux Major Appliances North America in Augusta, Ga.
Major media spending on those appliance brands exceeded $7 million last year, according to Nielsen Monitor-Plus.
Lowe
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