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DALLAS BMW breaks its first TV work from GSD&M on Monday with commercials that compare the luxury carmaker to risk-takers who dare to defy convention.
The new BMW theme “Ideas are everything” derived in part from GSD&M’s alliance with writer Richard Florida, who penned The Rise of the Creative Class. (Florida, who has worked with GSD&M as a consultant, identified the agency’s hometown of Austin, Texas, as the top market for what he calls the “creative class.)
BMW
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