Cambridge Savings Uses Its Imagination

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BOSTON Fort Franklin this week introduces its first work for Cambridge Savings Bank, themed “Imagine. Do,” to promote the bank’s home equity loans and lines of credit.

In one print execution, a shiny toaster on a grimy counter reflects an updated, remodeled kitchen. Another ad features a mother posing for a snapshot with her teenage daughter in front of their house; the window in the digital camera shows the daughter donning a college graduation cap and gown.

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