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DALLAS AT&T today launches its first campaign targeting enterprise business customers with a pair of TV spots from Rodgers/Townsend that feature executives talking about their work world.
Built around the theme “The world according to . . .,” the effort begins with the commercials that debut during coverage of the Masters Golf Tournament on CBS, with print and online iterations breaking Monday, according to the client.
This push is part of the overall $500 million AT&T is expected to spend on the brand-building effort this year.
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