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DALLAS Ford Motor Co. said it wasn’t looking for product placement when it agreed to sponsor its first Imax movie, but the opportunity presented itself in a film about cowboys premiering in June.
Ride Around the World by Trinity Films of Austin and Fort Worth, Texas, traces the 1,000-year evolution of the horse-and-cattle culture from Morocco to the American West.
Locations used in the film include the legendary Four Sixes Ranch in northwest Texas, where ranchers use a significant number of Ford trucks alongside horses.
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