Calendar Of Events

ANA Marketing Training ProgramNew York, April 10-12 This is the only marketing and media management training program designed by and for client-side marketers. Classes are taught by industry CEOs, leading academics and experts, including consultants from the EMM Group, Triad and Arrow Group Ltd., among others. Sessions are hands-on and provide skills and processes you can apply immediately to your marketing career. This program will be held at the Coleman Center. For more info, contact Joanne Forbes at (212) 455-8086 or e-mail jforbes@ana.net.VOZ LATINA 2006: MASTERING THE MARKETING MIX TO HISPANICS 18-34South Beach, Fla., April 27It is estimated there will be 56 million Latinos in the U.S. by 2010. Learn how to reach the young Hispanic consumer, effectively maximize marketing spend and ensure maximum ROI. This event, hosted by Adweek's Marketing y Medios, will be held at the Ritz-Carlton. For more info, e-mail Jaime Kobin at jkobin@vnubusinessmedia.com or visit www.marketingtohispanics.com.Quantitative Research Workshop for Account PlannersBoston, May 7-9This workshop will be taught by Jane Newman, Merry Baskin and Robin Hafitz, a trio of planning experts. Expand your skill set, improve your confidence with quantitative research and increase your marketability. This workshop is designed to provide agency planners at all levels with a solid grounding in quantitative research. This workshop, to be held at Boston Park Plaza Hotel & Towers, is for 4A's Members only. Registration is limited to 24 people. For more info, e-mail Michelle James at mjames@aaaa.org or visit www.aaaa.org.ANA Advertising Financial Management ConferenceNaples, Fla., May 7-10 Financial and marketing management professionals will address efficiencies, cost savings and return on investment. This event will be held at the Ritz-Carlton. For more info, call Francesca Boniello at (212) 455-8013 or e-mail francesca@ana.net.M2W: Marketing to Women ConferenceChicago, May 8-9This national marketing conference, featuring several guest speakers, will help businesses learn to increase their emotional, cognitive and financial share of the powerful women's market. This event will be held at the Chicago Cultural Center. For more info, call (860) 724-2649, ext. 11, or visit www.m2w.biz.Please send calendar listings to Diana Lee at dlee@adweek.com.Metrics-Driven Marketing Performance workshopAustin, Texas, May 11-12The Marketing Metrics Council is holding this workshop, designed to give corporate officers the knowledge to bring metrics-driven marketing performance to their organizations. Increasingly, marketers today are required to follow the same investment principles as the finance department. Marketing must be able to prove its contribution to corporate and shareholder value. Speakers include Dr. H. Paul Root, former chair of the American Marketing Association, and Dr. V. Kumar, executive director, ING Center for Financial Services. For more information or to register, visit http://marketingmetricscouncil.com/. 47th annual Clio festivalMiami, May 13-16Awards will be given for global advertising and design innovation. For more info, call (212) 683-4300 or visit www.clioawards.com.Art & Technique of the American CommercialNew York, June 8The 15th Annual AICP Show, to be held at the Museum of Modern Art, will feature winning commercials in various craft categories. The black-tie event will include a cocktail reception and buffet dinner. For more info, call (212) 929-3000 or visit www.aicp.com. AAF National Conference 2006San Francisco, June 11-13Now that consumers control more content, how will you reach them? Learn how to take advantage of blogs, podcasts and other emerging technologies and how you can use them to make print, TV and radio even more powerful. Join the AAF for keynotes and professional development workshops that will provide you with the tools to take charge of change. For more information, visit www.aaf.org/calendar.CAUSE MARKETING FORUMNew York, June 13Marketers will learn how to "do well by doing good" at this fourth-annual conference on cause marketing. Speakers from The Home Depot, Cone Inc., InterContinental Hotels and Toys for Tots, among others, will be in attendance. This event will be held at the Marriott Marquis. For more info, call (914) 921-3914, email info@causemarketingforum.com or visit www.causemarketingforum.com. ARF Audience Measurement SymposiumNew York, June 20-21This symposium will provide perspectives on the alternative new measurement solutions required for our rapidly changing media landscape. This event will be held at the Millennium Broadway Hotel. For more info, visit www.thearf.org.

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