Toshiba Breaks DVD Spot From nFusion

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DALLAS Toshiba America today released an nFusion commercial for its high-definition DVD technology, the company said.

The Austin, Texas-based agency, which previously had done ads for the Toshiba digital products division’s notebook computers, won the DVD business in a pitch earlier this year, the shop said. The value of the account was not disclosed.

The new spot uses “Technology you can see, innovation you can feel” as a tagline. It opens with a notebook user inserting a disk into his computer and segues to a screen followed by images of people watching a big-screen TV.

The





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