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Masterfoods Awards Another Candy Account to TBWA\C\D
NEW YORK Masterfoods USA confirmed on Friday that it has expanded its relationship with TBWA\Chiat\Day, awarding its estimated $40 million Snickers creative account to the New York shop. TBWA\C\D already handles Skittles, Starburst and other brands. The win came after a shootout against two other roster agencies: sibling and 11-year incumbent BBDO in New York and independent Nitro. BBDO retains Snickers Marathon, a sports/energy bar, and it continues to handle Masterfoods’ M&Ms and Milky Way accounts.
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