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CHICAGO Interpublic Group’s Carmichael Lynch will break its first work for the National Marine Manufacturers Association this month, according to the agency.
The campaign will launch during online coverage of the NCAA basketball tournament. The marine association will sponsor streaming coverage of the games during the tournament. This year will be the first opportunity that the Web coverage will be provided free-of-charge; it previously required a $20 subscription.
“This was a natural fit. Early rounds of the tournament are played during the day—exactly when online usage is at its peak,” said Corey Johnson, media director at the Minneapolis agency, in a statement.
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