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CHICAGO Omnicom Group’s DDB here shows people’s cars being transformed as they change their minds while shopping at Cars.com in a new television effort for the online site.
The TV spots are part of a larger effort that will include print and online advertising with the company’s network of newspaper and TV partners, according to a company representative.
Three commercials use humor to convey the site’s ease of use and product variety. In each ad, an online shopper browses the vehicle listings on Cars.com.
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