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NEW YORK Women’s specialty retailer Talbots this week breaks a campaign that reinforces its position as a resource for classic apparel for boomer females by asking the question, “What kind of classic are you?”
The effort, via Arnold in Boston, includes television, print, Internet and a sweepstakes that dangles a $1,000 wardrobe each season for a year.
Talbots’ employees play a big role in a leg of the campaign that stresses customer service. Many of its more than 11,000 associates nationwide are featured in newspaper ads and in a 170-page catalog, handled in-house, with photos, their names, stores and length of time with the company.
The
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