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ATLANTA Luckie & Company plans to introduce a new campaign for the Alabama Department of Conservation and Natural Resources next week, the shop said.
The work includes two new 30-second television spots that promote some of the more adventurous outdoor recreational opportunities in the state.
The first spot, scheduled to launch Feb. 27, shows people rock climbing, mountain biking, backpacking, kayaking and canoeing in the state. It is designed “to show people that Alabama’s most abundant resource might just be adrenaline,” the shop said.
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