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BOSTON Cer-
coneBrownCurtis said it has been hired by outdoor performance apparel company Royal Robbins.
There was no review. The client had recently worked with Marblehead, Mass.-based CGPR, a public relations shop, but was seeking a full-service marketing approach.
The independent agency here said it would craft advertising, public relations and promotional materials for the client. Part of the shop’s mission will be to help the brand appeal to upscale mainstream consumers, while staying true to its performance heritage.
“The
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