Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS Gambrinus Co. will launch a 15-second television commercial and a 60-second radio ad in March to boost sales of Corona beer in the run-up to St. Patrick’s Day, the beverage importer said.
The images on TV and in retail outlets show a wedge of lime carved into the shape of a shamrock. The TV spot, created by indepdent agency Cramer-Krasselt in Chicago, will air nationally, and the radio ad, created by indepdendent shop The Richards Group in Dallas, will run in 40 markets.
Gambrinus
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in