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BOSTON Winsper said it has been selected by Timberland following a review to create advertising for the company’s Timberland Pro footwear brand, which targets workers in the construction, agriculture, manufacturing and transportation fields.
Winsper, a 20-person independent agency in Chestnut Hill, Mass., will handle media advertising, as well as point-of-sale, package design and product naming chores. New work is set to debut in the spring and fall.
“We reviewed a number of top agencies, and Winsper grabbed our attention with their ideas and experience.
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