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CHICAGO Sugar and rice processor Florida Crystals has tapped independent agency Barkley Evergreen & Partners to handle its advertising account after a review, according to the agency.
The shop, which will handle the account out of its Kansas City, Mo., and Atlanta offices, will create television and print advertising, as well as collateral materials and corporate video presentations.
“Florida Crystals was searching for an agency that could provide a fully integrated campaign,” said Gaston Cantens, vice president of the Palm Beach County, Fla.,
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