Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Churchill Downs racetrack said today that it has signed its first corporate sponsor for the historic Kentucky Derby.
Yum! Brands—parent of KFC, Taco Bell, Pizza Hut, Long John Silver’s and A&W Restaurants—will sponsor the 132nd running of the iconic race in Louisville, Ky., part of horse racing’s Triple Crown.
“For several years we have contemplated a major sponsorship for the Kentucky Derby but decided we would only pursue an agreement if it was with the right partner, and we have an excellent partner in Yum! Brands,” said Thomas Meeker, president and CEO of Churchill Downs, in a statement.
On
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in