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NEW YORK Unilever has consolidated global creative duties on its oral care brands in Asia, Latin America and Africa at Interpublic Group’s Lowe, the client confirmed today.
Billings on the business, which includes brands such as Close Up, Pepsodent and Signal, were not disclosed. Sources, however, pegged billings at $50 million.
Previously, creative duties were split between Lowe and WPP Group’s JWT, with a sliver at WPP’s Ogilvy & Mather, said sources. It was not immediately clear how much new billings Lowe gained.
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