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ATLANTA Three new 30-second radio ads are scheduled to join the “Truth” anti-smoking campaign in the next two weeks, according to the American Legacy Foundation.
The first two spots, “Radiolist” and “8 Seconds,” will launch next week. The third spot, “Kills More,” will begin airing the following week. They will run nationally through the end of February.
In “8 Seconds,” the announcer says someone dies from using tobacco products every eight seconds, noting that four people died during the 30 seconds it took him to explain the fact.
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