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DALLAS Jessica Simpson and the Muppets will appear in a Super Bowl pre-game commercial for Pizza Hut as part of a $50 million campaign for a new product called Cheesy Bites Pizza, the client said.
Created by Pizza Hut lead agency BBDO in New York, the pre-Super Bowl commercial presents Muppets character Miss Piggy wearing the same outfit as singer Simpson. Other spots promoting the new product began running Sunday.
The campaign includes a promotional offer of a one-topping pizza with 28 cheese-filled, bite-size pieces replacing the traditional crust for $11.99,
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