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LOS ANGELES A provocative campaign by Omnicom Group’s DDB Seattle urges community members to honor the life and achievements of civil rights activist Dr. Martin Luther King Jr.—and realize that segregation is still an issue, almost 40 years after his death.
The “Remembering segregation” effort relies on print, Web and direct-mail components to spark discussion and action, according to John Livengood, executive creative director at the shop.
As advertising creatives, he said, “we’ve got a gift: the ability to write stories, create visuals in very small spaces.
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