A Deliberate Front-Page Typo? Australia Media Watchers Debate
Why some believe Friday's Sydney Morning Herald headline misspelling might be intentional
Think of this, potentially, as trickle-down journalist anger.
At the top of the May 5 front page of the Sydney Morning Herald, the word economy is misspelled in the headline as “ecomomy.” Under normal circumstances, this might be seen simply as an embarrassing mistake. But since the Herald and its sister Fairfax Media newspaper in Melbourne, The Age, are facing a May 9 voluntary-buyout deadline and the mandate that a total of 125 full-time reporters will be laid off across all outlets, some think this was the equivalent of a raised middle finger.
From
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in