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Raise your hand if this is the first time you’ve heard of the southern coast Finland burg of Porvoo. A destination that, somewhat hilariously, bears a phonetic correspondence to the way a well-meaning American in Paris might mispronounce the French words “pour vous.”
According to Jeffrey A. Trachtenberg’s piece in The Wall Street Journal, the editorial mandate of the first issue of Airnbnmag was driven by what people have been searching for most frequently on Airbnb.
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