Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
“Media planning is beginning to come back into agencies. Media has now become a creative function. Now, what places clients show up [in] delight consumers and engage them beyond traditional stuff. [Media planning] is a very important part of the team, the creative account planning team. It’s not a sort of down-the-assembly-line function—it belongs upstream when ideas are being birthed.” —David Lubars, BBDO
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in