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LOS ANGELES A recently launched direct-response effort by independent Atomic Direct relies on “real people, in real settings” to showcase the attributes of Drill Doctor’s drill-bit sharpener, the agency said.
The work, which consists of a 30-minute infomercial and three 15-second spots, highlights product features including precision and ease of use, according to Doug Garnett, president and executive producer at the Portland, Ore., agency.
The effort is Atomic Direct’s second DRTV campaign on behalf of the client, Garnett said.
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