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Author and entrepreneur Seth Godin may still be best known for having predicted, in 1994, that the Internet was a fad that wouldn’t last. Yet, in 1995, he founded interactive marketing firm Yoyodyne, which Yahoo! bought three years later in an all-stock deal worth about $30 million. The 45-year-old Buffalo, N.Y., native was vp of direct marketing for Yahoo! until 2000. He preaches his vision of the new age of marketing in a number of best-selling books—among them, Permission Marketing, Purple Cow, Free Prize Inside! and, most recently, All Marketers Are Liars—and on sethgodin.com.
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