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NEW YORK Ford Motor Co. said it would continue running advertisements in gay-oriented magazines for Land Rover and Jaguar, as well as the rest of its auto brands, including Mazda, Lincoln and Volvo.
The reversal comes a week after Ford drew criticism for deciding to pull ads for Land Rover and Jaguar next year amid pressure from conservative Christian group American Family Association [Adweek Online, Dec. 7].
Last Wednesday, Ford decided to pull the Land Rover and Jaguar ads after the AFA pressed the company to stop advertising in gay-oriented magazines such as Out and The Advocate.
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