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Hours it takes to fly from Shanghai to New York. JWT Greater China CEO Tom Doctoroff wrote the bulk of his new book on China during such Lost in Translation-like flights between his office in the Far East and his native land. Billions explores how the mind-set of the Chinese consumer has been shaped by cultural imperatives and historical events. “I’ve always been interested in cultural relativism,” says Doctoroff, 42, who earned an MBA at the University of Chicago and whose mother was a clinical psychologist.
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