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ATLANTA Norwegian Cruise Lines has moved its media planning and buying duties to Omnicom Group’s GSD&M, which won the creative portion of the company’s advertising account last May, the agency said.
The account consolidation at the Austin, Texas, agency was made without a review. Previously, independent Union, N.J., shop JL Media provided planning and buying services for the Miami-based company.
Norwegian did not disclose its advertising budget, but the company spent $19 million on ads last year and $21 million during the first nine months of 2005, according to Nielsen Monitor-Plus.
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