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Agency Category loss (date) Replacement (date)
Eisner $20 mil. US Airways (Sept.) $15 mil. Spirit Airlines (Nov.)
Deutsch $200 mil. Mitsubishi (March) Undisclosed Chevy sponsorship marketing—Nascar, MLB (Oct.)
Ogilvy $50 mil. AmEx Financial Advisors (May) $80 mil. Morgan Stanley (Oct.)
Kaplan Thaler $20 mil. Ruby Tuesday (12/04) $80 mil. Outback Steakhouse (Aug.)
Saatchi $115 mil. Tylenol (11/03) $40 mil. Excedrin (July)
Goodby $40 mil. SBC (2/03) $120 mil. AT&T Wireless (7/03)
Merkley $120 mil. BellSouth (12/01) $30-40 mil.
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