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The proof is in the smartphone pudding. And in that regard, Forbes chief product officer Lewis Dvorkin provides a solid example of what the outlet’s new “co-storytelling” tools uniting the editorial and advertising sides will look like in the palm of a consumer’s hand.
The “Edit Special Feature” CMS tool is a logical, belated and far more intuitive extension of the print magazine’s earlier BrandVoice efforts. From DVorkin’s explanatory post:
While in Europe, I also previewed co-storytelling opportunities on our new card-based mobile site.
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