Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS Moroch Partners is using McDonald’s McRib Farewell Tour to test consumer sentiment about the survival of the sandwich, the agency said.
McDonald’s has decided to remove the McRib from its menu unless fans demand an encore, the fast feeder said.
“Ultimately it is our customers who determine what is on our menu,” said McDonald’s spokeswoman Jennifer Smith. “We have such a variety of options. We look forward to hearing what our customers think.”
The value of the campaign was not disclosed.
Dallas-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in