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DALLAS Lopez Negrete Communications has created a free 16-page Spanish-language magazine as part of the agency’s Hispanic financial education campaign for Visa USA, the agency said.
Vias will have a circulation of 100,000 and will be distributed in New York, Los Angeles, Chicago, Houston and Washington, D.C., the agency said. Based in Houston, Lopez Negrete is an independent agency specializing in Hispanic marketing.
Launched in June, Visa’s campaign is designed to help educate Hispanics who are accustomed to cash-based finances, the agency said.
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