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SAN FRANCISCO The first eBay campaign from the client’s new agency, Omnicom Group’s BBDO, has made its debut with teaser spots tagged “It’s everything you ever wanted,” according to sources.
Ads with that tag began running this week, but the client will not be identified as the online auction house until tomorrow, sources said.
The Web site www.whatis-it.com is showing spots made for Japan, Mexico, the United Kingdom and the United States, with people on chat programs or game shows discussing the letters “I and t” fashioned in the font and colors of eBay’s logo.
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