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ATLANTA The National Geographic Channel has selected IQ Interactive here to produce all its Internet advertising and promotions, the shop said.
The cable TV network assigned the account to the independent shop without a review. IQ has done projects for NGC for the past two years, including promotions for the programs Interpol Investigates, Expect the Unexpected and Inside the Mafia. All won Web advertising awards.
“This is a talented group that truly understands the intricacies of our brand and our vision for the future,” said Steve Schiffman, executive vice president of marketing and new media for the network.
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