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ATLANTA AXA Equitable has launched an account review to find an advertising agency to replace The Martin Agency, which resigned the account last week.
Roth Associates in New York is conducting the review.
AXA said it would consider agencies in the Northeast and mid-Atlantic regions “with an emphasis on New York City.” The company plans to complete the process by the end of the year.
AXA Equitable, a subsidiary of AXA Financial in New York, provides life insurance and annuities for the financial services market.
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