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Let’s dig in and compete for top account talent
Re: Bob Jeffrey’s article about putting the prestige back in account management [“Revival of the AE,” Oct. 3]. What a disappointing “story.” The answer is, quite simply:
1. Hire the best.
2. Train them.
3. Do great work.
This piece seemed like a lame plea for creative people to please go lightly on lightweight “suits,” so account executives can garner some pride and confidence. Is this the way to deal with “internal factors”? I would expect a lot more from the leader of WPP’s flagship operation, the quintessential brand name in brand-name building, J.
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