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DALLAS Freescale Semiconductor will introduce its first international branding campaign on Oct. 3 with a goal of 400 million impressions through print, outdoor and in-airport media, the company said.
Ads will appear in The Wall Street Journal, The Economist, Fortune, EE Times, EDN, Electronic Design, Financial Times and Nikkei, as well as the online partners of those publications. Out-of-home ads also will appear in and near airports, the company said.
“This worldwide campaign is all about increasing awareness of Freescale among business and technology decision makers,” said Tim Doke, Freescale’s director of corporate communications.
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