Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A puppet of a cockroach lies on its back, flailing its arms wildly. A mouse cursor hesitates over an order on the website “Poison Depot” before changing it from one bottle to eleven. A gleeful Victorian marriage proposal goes awry when lightning strikes a nearby tree.
Each story is told in just six seconds of video. And there are more than a dozen such short recreations of classic books from the Western canon, all promoting YouTube’s new brief pre-roll ad format.
Those
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in