BBDO Quarterbacks $32 Mil. Campaign

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DALLAS Pizza Hut launches a new national TV campaign Sunday promoting a 25-cent offer on the 25th anniversary of its Pan Pizza, the client said.

The $32 million campaign, created by BBDO in New York, includes three TV spots that depict Pizza Hut delivery people trying unsuccessfully to give away quarters. They decide instead that it’s better to simply offer medium, one-topping Pan Pizzas for 25 cents with the purchase of any large specialty pie at menu price.

The



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