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NEW YORK BMW has cut to four finalists in the review of creative chores on its North American account, the client has confirmed.
Moving forward are independent Anomaly and MDC Partners’ Kirshenbaum Bond + Partners, both in New York, Omnicom Group’s GSD&M in Austin, Texas, and Interpublic Group’s The Martin Agency in Richmond, Va.
The automaker spent $150 million on ads last year, per Nielsen Monitor-Plus. According to the initial brief sent to agencies, however, the automaker will spend about $70-80 million next year [Adweek Online, Aug.
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