Northlich: Smoking Worse Than Exhaust Fumes

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

CHICAGO Northlich asserts that the second-hand smoke in a bar is more dangerous than the exhaust fumes on a freeway during rush hour in a new spot for the Ohio Tobacco Use Prevention and Control Foundation.

The new television spot, breaking this week, intercuts scenes from a freeway—complete with close-ups of exhaust pipes—with images from a tavern called “The Last Chance Bar and Grill.” A reveal at the end of the ad shows the bar is actually located on the shoulder of a congested freeway, as a road sign reads, “The air in a smoky bar is 50x more toxic than a rush-hour freeway.”

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in