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ATLANTA Georgia-Pacific has launched its first Spanish-language advertising campaign with television ads for its Brawny paper towels, the company said.
La Agencia de Orci & Asociados, an independent shop in Los Angeles, produced the work that is airing in Southern California. GP selected the shop early this year after a national review of 15 agencies.
The spot is getting heavy play in the Southern California area where the company expects to reach 75 percent of the Latino population, said Gino Biondi, brand marketing director for Brawny.
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