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The ad industry quickly responded in the aftermath of the hurricane by offering temporary positions to displaced agency workers, calling for donations for the relief effort and creating public service campaigns.

As just one example of the generosity sparked by the disaster, The Johnson Group, an independent in Chattanooga, Tenn., is offering temporary jobs to as many as six people in the ad business displaced by the hurricane, said partner and ecd Pat Buckley. The offer, which includes free housing in the Chattanooga area, has already been accepted by two, including a media buyer from independent Graham Group in Lafayette, La.,

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