ATLANTA Royal Caribbean is using the Internet for the first time as the central element of its promotion for the launch of a new ship, the company said.
IQ Interactive, an independent shop in Atlanta, built the site, www.FreedomoftheSeas.com. Royal Caribbean’s ad agency, Havas’ Arnold in Boston, hired IQI for the project.
Arnold plans to introduce new television, print and online advertising next month to support the effort. All the advertising will direct people to www.royalcaribbean.com, which provides a link to the new site.
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