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CHICAGO Publicis Groupe’s Leo Burnett has rebranded its GM-dedicated unit Chemistri, to Leo Burnett Detroit, reflecting the unit’s closer alignment to the larger agency.
The Troy, Mich., office, which handles creative duties for Cadillac, Pontiac and GM Service Parts Operations, will be led by president Jim Moore, who held the same title at Chemistri. Tor Myhren, who joined Burnett as executive creative director for Chemistri in May, will continue in that role. Moore will report to Burnett Worldwide CEO Tom Bernardin, while Myhren will report to Burnett global deputy chief creative officer Mark Tutssel.
“Formally
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